Glossier is a millennial beauty company which believes that beauty is about having fun! Keeping in mind the existing brand image and values, I created a campaign revolving around 'real beauty and real people' as well as an app where the focus is on a seamless user-flow and increased interaction with the brand on the daily.
images sourced from @glossier on Instagram
images sourced from @glossier on Instagram
images sourced from @glossier on Instagram
Glossier App Design
For Glossiers app, I included features like A Beauty Routine, Sticker Studio, and Cloud Portal apart from the shop, profile and blog! These features almost automate their experience with the brand and helps incorporate a stronger relationship and constant routine of using Glossier's products!
App Onboarding
The next few screens represent the Onboarding process that users are taken through - Including setting up their profile, payment details and a quiz to help the app match the users with recommended products for the most customized experience!
In-app features
Main Menu / Notification Panel
The Main Menu is what the user is to use and interact with on a regular basis and the goal was to make it feel as easy to follow and process as possible.
The user can see notifications from their beauty routine and even update the routine from the menu! They can also see notifications from their threads on the Cloud portal. The main menu below the notifications has all the features stacked.
Profile
The Profile keeps in integrity the label format that the buyer receives with the packaging during a regular in-store purchase experience. The profile section can be edited at any point in time. It is where the user can access most information about their preferences and past orders.
Shop
The Shop section makes shopping for products easier and more personalised for the user! They now have added features to try on the product which opens up their camera and acts as a filter to try on!
The products also come with highlights on the shades or products recommended for the user based on their personal quiz and past orders!
Sticker Studio
The Sticker Studio is an in app Digital Sketching app! You can share and save these stickers to your phone gallery! The brushes on the sticker studio feature Glossier products, staying as on-brand as ever!
Blog
The reputed Into-The-Gloss blog is also linked to the app in an easy to read, save and explore manner. The Blog is categorized into various main topics for the user to choose from!
Cloud Portal
Glossier is a brand that holds consumer interaction and feedback as integral to the brand, and is run on the basis of this relationship.
The Cloud Portal is a means of tapping on this communication with the audience in the form of a 'clouds' that can be viewed, commented on and interacted with. Glossier can host polls, ask questions and offer customer support through the feature.
Beauty Routine
The Beauty Routine is a feature that serves as a planner and in-built reminder to schedule a routine for the day to include the various elements of your '10-step-beauty-routine', reminds you to hydrate and set a time to wake-up and sleep to regulate a regular sleep schedule.
The builder of the routine is easy, intuitive and can be edited at any point in time!
Project designed at the Fashion Institute of Technology
