De L'Herbe is a premium skin care brand that aims to help you disconnect from the stresses of your daily life. A brand that believes in efficacy, high performance and is ethically sourced and produced. I worked on strategy and the positioning of the brand as well as translating the same ideals visually including - the naming of brand, wordmark, brand colors and visuals, sustainable packaging with conscious material choices and defining its social presence.
Social Media
As a new brand entering the market, it's essential to create a spark of interest amongst the other posts in the feeds of an audience. When designing the posts for the social media of De L'Herbe, I positioned the brand as one that's relaxing, inclusive and interactive, by building a cohesive profile that's aesthetic and enticing, that pique the interest of a viewer.
Website Design
Keeping the minimalistic integrity of the brand, I designed the e-commerce platform from the brand, where the consumer can gauge a little bit more about the brand, product and connect to its blog and social media. The website is simple and interactive to navigate through, with hover effects, simple micro interactions and an easy to follow user flow.
Mood Boards
I designed three visual design routes to choose from, Dear Nature was the board that was selected as the direction to move forth with.
Dear, Nature is an ode to Mother Earth, about surrendering in its arms with gratitude. It’s packaging inspired by the colors of the Earth, reminiscent photography and art with a touch of embellishment. All focused on making an exclusive product for you, envisioning a solitary experience that heals you.
Wordmark Design
I came up with various wordmarks keeping in mind the integrity and core ideals of the brand of having affluent associations while appealing to a design sensitive, feminine audience.
I came up with various wordmarks keeping in mind the integrity and core ideals of the brand of having affluent associations while appealing to a design sensitive, feminine audience.
Initial Designs
During the design process, I conjured various ways to visualize the brand, in terms of colors, illustration styles and compositions. Here are a few of the designs from the previous rounds.
During the design process, I conjured various ways to visualize the brand, in terms of colors, illustration styles and compositions. Here are a few of the designs from the previous rounds.
